Getting your artwork into galleries is a major milestone for many artists. Whether you’re an emerging artist or an established creator looking to expand your reach, understanding how galleries select and represent artists can greatly improve your chances. This guide explains how to get your artwork into galleries, what galleries look for, and how to approach them professionally.
How Do Art Galleries Choose Artists?
Art galleries curate artwork carefully to maintain their reputation and attract collectors. Most galleries look for:
- A consistent artistic style
- Strong technical quality
- A clear artistic vision
- Professional presentation
- Market demand or collector interest
Understanding this helps you align your work with the right galleries.
Step 1: Research the Right Art Galleries
Not every gallery is the right fit for your work. Start by identifying galleries that:
- Represent artists with similar styles or mediums
- Exhibit work at a similar price range
- Focus on emerging or established artists (depending on your level)
- Align with your artistic goals
Visit gallery websites, exhibitions, and social media pages to understand their focus.
Step 2: Build a Professional Artist Portfolio
Your portfolio is the most important tool when approaching galleries.
A strong portfolio should include:
- High-quality images of your artwork
- Clear titles, dimensions, medium, and year
- A consistent body of work (10–20 pieces)
- A professional artist statement
- A short artist biography
Avoid submitting unrelated or experimental work unless it fits the gallery’s style.
Step 3: Create an Artist Website or Online Presence
Most galleries expect artists to have an online presence.
At minimum, you should have:
- A simple artist website or portfolio page
- Active social media (especially Instagram)
- Clear contact information
This helps galleries verify your professionalism and visibility.
Step 4: Follow Gallery Submission Guidelines
Many galleries publish submission guidelines on their websites. These may include:
- Email submissions
- Online application forms
- Open call announcements
- Portfolio review events
Always follow instructions exactly. Submitting incorrectly can result in automatic rejection.
Step 5: Write a Professional Gallery Submission Email
When contacting galleries directly:
- Keep your message short and respectful
- Introduce yourself briefly
- Explain why your work fits their gallery
- Include a portfolio link (not large attachments)
Avoid mass emails. Personalized outreach makes a strong impression.
Step 6: Attend Gallery Openings and Art Events
Networking is an important part of getting represented.
Attend:
- Gallery openings
- Art fairs
- Exhibitions
- Artist talks
Build genuine relationships before asking about representation. Many artists are discovered through personal connections.
Step 7: Start with Group Shows or Emerging Artist Galleries
If you’re new, focus on:
- Group exhibitions
- Local art galleries
- Pop-up shows
- Artist-run spaces
These opportunities help build your exhibition history and credibility.
Step 8: Be Patient and Professional
Gallery representation takes time. Rejection is common and not personal.
Tips:
- Keep improving your work
- Continue exhibiting independently
- Update galleries as your career grows
- Stay professional and persistent
Many artists are accepted after multiple attempts.
Common Mistakes Artists Should Avoid
Avoid these common errors:
- Submitting to every gallery without research
- Sending large image attachments
- Contacting galleries aggressively
- Changing styles too frequently
- Undervaluing your work
Professionalism matters as much as talent.
FAQs About Getting Artwork Into Galleries
Do I need an art degree to get into a gallery?
No. Galleries care more about the quality and consistency of your work than formal education.
How long does it take to get gallery representation?
It can take months or even years. Building a strong body of work and reputation is key.
Do galleries take a commission?
Yes. Most galleries take 40–50% commission on sold artwork.
Can artists submit to multiple galleries?
Yes, but avoid exclusive agreements unless clearly stated.
Final Thoughts
Getting your artwork into galleries requires preparation, persistence, and professionalism. By researching the right galleries, presenting your work effectively, and building relationships, you increase your chances of success. Every exhibition and submission helps move your art career forward.
Looking for art galleries that accept artist submissions?
Explore verified art gallery listings on our platform to discover galleries open to new and emerging artists.
